One of the most demoralizing effects of terrorism is the sense that the government is powerless to stop violence being committed against its’ own people. Several Belgian cabinet ministers – including the interior and justice ministers – offered their resignation in the wake of the Brussels attacks. The Pakistani government has been under similar pressure from a population that has grown numb with fear and almost become resigned to senseless violence being a fact of public life. But the media also has a role to play in the proliferation of terrorism. Those in the media should exhibit just as much empathy for innocent lives lost in Lahore or Abidjan as they do for lives lost in Paris or Brussels. Failing to do so sends a message to the terrorists that some lives matter more than others, and sets up a high stakes game of cat and mouse that just cannot be won in the conventional manner.