Family is Everything, Just Ask Armstrong Williams

By: Karl Nelson, New York Correspondent/Social Media Manager

You’ve heard the phrase, “Family Over Everything.” You’ve seen it on social media. It’s a phrase that has become popular in today’s society, and for good reason. For millions of Americans today, family means everything. It’s more important than anything money can buy. Family is that thing that can’t be erased.

I don’t know many American families that understand the importance of family better than the Williams family. Armstrong Williams, the largest minority media owner in the country, would be one of the first people to tell you that family is everything. It’s a part of Armstrong that’s brought him to this point in his life and career – a place where he finds himself in a position to help many people and influence their perspectives in a major way.

It was under the guidance of his parents, James and Thelma Williams, where Armstrong learned everything he needed to know about the importance of family and how it has the ability to shape you for the better.

For many Americans today, true family is whom they lean on in the good times and in the bad. They’re the people who want to see you find happiness and success in life. They’re your security, providing a sense of comfort and acceptance.

In other words, when it comes to Armstrong’s family in particular, they don’t see a media mogul with over 30 years in the business, they see a man who they’ve loved before, love today, and will love forever.


Because family is everything to them. Armstrong has been known to mention his family both on and off the airwaves at the drop of a dime. It was good to finally see for myself why family means so much to him. That’s something I observed firsthand in July when Armstrong and a few members of the Howard Stirk Holdings staff, including myself, traveled to South Carolina.

Armstrong returned home to Marion, SC to not only receive his Lifetime Achievement Award from the SC Republican Party, but to also spend quality time with the people he loves the most, his family.

During the visit, we traveled to quite a few cities in SC, but it was in Marion, SC on the Williams family farm that I witnessed the unbreakable bond and unconditional love among the family. What I saw was a family that has made it their mission in life to keep the Williams legacy alive and thriving. After spending a considerable amount of time with them, there was no doubt in my mind that Armstrong’s parents had a profound and everlasting impact on their children and their children’s families while they were here on this earth with us.

Throughout this country’s history, the average African American family has been criticized for being broken, for not sticking together through thick and thin, and for failing to strive for financial freedom collectively. However, a family like the Williams family gives you a different impression of the average black American family. In fact, a family like the Williams family causes you to question in its entirety the notion that blacks aren’t capable of independence and ownership.

As I alluded to before, family is about a bond that cannot be broken. It’s about banning together and taking care of one another. It’s about building a legacy together. It’s something that’s extremely important to millions of Americans today. It’s everything.

Knowing how important family is to me and after observing how important family is to the Williams family, I wanted to take this topic to the streets of New York City to hear directly from New Yorkers about what family means to them.

I spoke with parents and adult children, and the recurring theme in their remarks about family was that “family is everything.” | KMN